High Versus Low-Context

Speaking one’s mind and telling the truth in low-context communication requires individuals to be open with others. Openness is not characteristic of high-context communication (Gudykunst 1996:31). Earlier we have mentioned that collectivistic cultures tend to be high-context and individualistic are low-context. Despite the fact that Great Britain is an individualistic culture, its communication tends to be high-context. Britons may talk around a difficult issue without addressing it directly. The British way of communication is too formal, indirect and less sincere compared to Russian one.